Curtis Seare

What is Marketing Analytics?

Marketing First, let's discuss the term marketing, and start by defining what it is not (or at least, what it shouldn't be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is no... Read >

Web Analytics that Lie

With the recent proliferation of free web analytics tools, and most importantly Google Analytics, it has become a standard practice to install analytics on websites. This is an important move for any business, as the data collected can provide invaluable ... Read >

Leveraging the Power of Markets with Microfranchising

There has been growing interest lately in the use of market-based solutions to help alleviate poverty across the globe, especially as a result of the successes of the Acumen Fund. Although these kinds of solutions are no panacea, they have opened many op... Read >

Marketing Analytics of Online Ads

There are many different metrics that one could use to try and measure the effectiveness of online advertisement. Some of the most common include click-through rate and impressions. These are not necessarily, however, the most important or relevant. Be... Read >

Microfanchising and Economic Self-Reliance

Where does microfranchising fit in with other methods of poverty alleviation? Stephen W. Gibson, creator of the Academy for Creating Enterprise, has developed the ‘Spectrum of Economic Self-Reliance Development,' which categorizes and identifies differe... Read >

Potential Clients Hidden in the Data

As a B2B firm, leads are important. Knowing who is interested in your services, the level of their interest, how to reach them, and how to help them trust you are big challenges. What if there was a simple way to help answer all of these questions and i... Read >